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Thursday Oct 06, 2022

Steps to create Your web blog Photograph A person’s Sales Skyward

I wouldn’t be in the business I’m in if I didn’t firmly believe in the power of a well designed website. Used to its potential, your business’ website can be your brand’s greatest advocate. Think of your website when it comes to a mighty skyscraper. Everything starts with the laying of a strong, solid foundation on which you build.

The Foundation – That is your brand, your identity. When you hammer in the very first nail of your “skyscraper,” your brand must be clearly established and defined. Skyward FBISD  Who are you currently? What can you make/do? Whom can you serve? How can you make their lives easier/better? Also, remember that the logo will undoubtedly be associated along with your brand. Could it be effective?

The Building – Now that the identity is solidified, you need to make your website to become more than just an on the web billboard. Your site must provide information and content that is valuable to users. You, via your website, have to become people’s “go-to guy/gal” in your industry. You achieve this by posting content that answers potential questions beyond contact information. There are as numerous ways to do this as you will find different fields of expertise. John, the owner of a home inspection company, uses his website to offer pages of informative content about the problems to find when buying a home. He does this in a way that generally seems to effectively see the minds of his potential customers.

Being a specialist in his field, he’s well acquainted with the questions that homebuyers have, and he uses his website to proactively address them. John’s website puts him in the position of authority on these matters and entrenches him in the minds of his site users as someone who is knowledgeable and trustworthy.  Additionally, it provides his site users an experience that is interactive and illuminating. Also, remember that videos certainly are a very popular solution to convey information on your own website. Think of the various “how-to” videos you can post. Consider videos that offer demos of your product. The options are limitless, (although it is recommended that you seek your web designer’s guidance in this. Or even done optimally, a video could decelerate your website’s loading time.) And do not underestimate the value and effectiveness of blogging! What better way showing that which you know about your business than to publish useful articles on a typical basis? Blogging provides your potential customers with information they’ll enlighten them, and it lets you emerge because the authority in your business that you are. It is a win-win!

The Open Invitation – With a profitable website now in place, you need let it attract attention and draw people in! That great blog you’re writing will undoubtedly be even more efficient in the event that you promote it on social media sites and in blog forums. That video you shot will take a lot of traffic to your website, as well as your business, if people view it linked on Facebook or visualize it on YouTube. Use your website to develop your email list having an invitation for your newsletter or e-zine. Also, don’t be shy about directing folks to your website and your business by doing interviews on local radio or on Internet forums.

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