Wednesday Sep 27, 2023

Growth Hackers



A man was running walking to his destination and came across a mountain. He could hear the sounds of those who were chasing him. The mountain like a colossus stood defiantly in his path.  Hire a Hacker All that he had was a rope and no equipment to climb the mountain. It was either climb the mountain or risk being caught. There was no other way to reach his destination. He looked at the mountain and made a decision. He placed his hand upon the rock and started his ascent up the mountain.


Some people saw the man climbing the mountain from a distance and laughed at him. The man ignored his critics and moved upon the rock. Inch by inch, he climbed the mountain. Soon his hands were sore, his feet hurting but he kept on climbing. He had no resources but his rope, his strength and his mind. Many hours later, he stood upon the summit of the mountain. He did not climb the mountain because the mountain was there. He climbed the mountain with no resources because he had no choice.

Growth Hackers like the man climbing the mountain have to grow rapidly because they have no resources and don’t wish to be caught up by their competitors. Most of them say that say they learned out of necessity from starting a company with a zero marketing budget. Don’t be good, don’t be great, be awesome is the creed by which they live by.

An estimated 90% of insights businesses gain from analysis are not translated into action. This attitude is polar opposite of Growth Hackers. They will ensure any insight they obtain that can drive growth is harnessed to the maximum. They have a passion for tracking and moving a metric. Without metrics or data, a growth hacker can feel out of place and uncomfortably exposed. This strong bias towards data drives a growth hacker away from vanity metrics towards metrics that will make or break the business. Data and metrics are paramount to the scientific way they discover a path to growth. Rather than looking at metrics as strictly a reporting mechanism or data as a way to geek out, growth hackers view both as inspiration for a better product through a process of theorizing and testing.

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