Here are a few recommendations for encouraging more reviews of your business. Some come from my own personal experiences as a review site “super user” and some are only good old-fashioned common sense. Your comments are welcome. Just no 1-star ratings please!
Take part in the very best review sites.
Not totally all review sites are manufactured equal. Search for those who have features to lessen fake reviews and give business owners tools for responding to reviews buy google reviews. Activate your business account and optimize your business listing (it’s free). By claiming your listing you’ll receive notices when new reviews are posted and traffic reports on what many users viewed your business page each week.
Be proactive with all of your reviews.
Thank your reviewers for their feedback, both positive and negative, in a regular manner. Yelp.com, the biggest review site, allows business owners to respond publicly or privately to your reviews. A personal message is a good solution to acknowledge a reviewer and it shows you’re attending to as the business enterprise owner. Caution: don’t be rude or defensive in just about any way. I’ve seen this backfire big style whenever a reviewer publicly posted the business enterprise owner’s rude response with their updated (and a lot more negative) review! Make sure to see my upcoming post on how best to respond effectively to negative reviews.
Make the most of offers on your listing page.
Some review sites such as for example Yelp allows businesses to publish offers on the listing page. Since users of those sites tend to be more probably be active reviewers themselves, you’re directing your offer to the utmost effective online “influencers” ;.
Link to examine sites on your website.
Include the site logo together with your other social media links, “Follow us on…” Again, I would only url to probably the most responsible online review sites like Yelp.
Promote your presence on review sites.
Add a link in your e-newsletter, include it in your advertising and social media pages. You may also blog about your reviews and link back again to the particular review page. Don’t let a few negative posts make you wish to run and hide. Your existing customer base obviously thinks well of you or they wouldn’t be using the services of you, so preach it to your choir!
Many review sites offer point of sale materials, such as for example static clings and stickers that retailers can attach for their door or cash register to market their site.
Be active in the Online Community.
Be an active reviewer yourself. It’s an effective way to achieve understanding of the community and fun to complete! Just don’t review your own personal business or your competitors. You’ll likely get caught at it and the penalty isn’t with the risk.
Lastly, it is considered bad etiquette to directly solicit friends and customers for reviews. And truth be told, this tactic may not do any good. Some review sites have developed algorithms to filter reviews from one-time reviewers or individuals with incomplete profiles simply because they tend to be less credible as well as fake. However, promoting your business’s presence on a certain review sites is a good practice and will naturally result in more and better quality reviews. Online reviews not only benefit your website’s internet search engine optimization, however your person to person advertising!