Could it be just me or does it seem like there’s more breaking news than ever? In recent weeks we’ve seen numerous stories with everything which range from Michael Jackson and Farah Fawcett passing away to Sarah Palin’s surprising resignation. So what goes on if there’s breaking news as you are able to touch upon? Do you simply sit by and hope someone will call you? No way! You take action. So how will you do that? Well, to begin with, it’s important to get into the conversation. Particularly when it’s on your own topic or within your neighborhood of expertise. When you can lend insight to an interest that’s being covered on television or hotly debated on your chosen cable talk show, then it may be worth getting yourself out there. Here are a few suggestions to hook your story on the latest breaking news topic.
1) Blog about it: when you yourself have a web log that’s any type of a readership, and even if you don’t: be sure to blog on it. A web log is a good place to generally share your opinion on the subject and even (when appropriate) give you a solution.
2) Bookmark your blog post. You certainly can do this through sites like DIGG, Delicious, Stumbledupon, and Indian Pad. Bookmarking is just a way of adding links to Naira your article and sharing it with the world. It’s an easy process of dealing with these sites, creating an account and listing your blog post. In general it takes about 10 min per post to set this up. Well worth it since it will help to drive traffic and interest to your message.
3) Syndicate an article: after you’ve done the article, write an article (perhaps with a somewhat different take or stance) and syndicate it through sites like goarticles.com or ezinearticles.com. If the topic has legs, it’s likely the media will undoubtedly be speaing frankly about it for weeks so having some content out there might be beneficial to your message and a way to get their attention.
4) Contact your local media: one of the greatest techniques for getting local media enthusiastic about you is to offer them an area angle on a national story. So let’s say we’re addressing the deaths of two major pop icons, and you have written a guide on historic figures. Would either of both of these people be looked at “historic” by itself? Well, that’s debatable and perhaps a good subject for a segment. When does someone or something become historic and how can locals feel about this? There’s your local angle.
5) Contact national media : When you yourself have an interest that’s drawing national attention and your message is significant or different enough to pitch to a national show then get out there and start pitching. Remember: with so many shows on the air all competing for audience attention they’re all buying new and different angle. The thing they could say is not any and if you’re right for the topic and you’ve pitched effectively, you’re likely to acquire a yes.
6) Make sure you’re getting HARO (helpareporterout.com): HARO is just a newsletter that arrives as frequently as a few times per day and it’s filled with media leads. If there’s a warm story there is a media person on HARO looking for anyone to touch upon it.
7) Get Google Alerts: ensure you *always* have your keywords in Google alerts so you can be conscious of who’s saying how about your topic. Also, during non-breaking news times this is an excellent way to get to know media that covers your story and start networking together so that whenever a breaking story hits, they know you.
8) Twitter about it: While it’s hard sometimes to separate your lives conversations on Twitter, there’s a great system to separate your lives out topics with a hashtag (#) – it’s as simple as locating the big story and developing a hashtag for it, so for Farah Fawcett it may have been #farah. Take up a hashtag which supports to spot your story, or search the hashtags on Twitter to learn what hashtag your topic has been categorized under then start twittering on it. Direct folks to your blog, to other sites covering this, direct them to anything that may tie into this topic. The media is on Twitter and they just will dsicover you!
Breaking news doesn’t need to make you, your story or your book in the dust. So often authors tell me they see “experts” on TV and they think they could do better. Well, now’s your chance. The next time a breaking news topic hits the airwaves, join it. You only never know very well what could happen.